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I mentioned a surprise was in store. Well, it hit yesterday – a feature in the Huffington Post titled, “The Inspiring Jennifer Windrum and the W.T.F. Campaign” by 2morrowKnight and Ann Tran.
Typing out the title made me uncomfortable and I was in tears most of the day.
Good tears. Awesomely good.
I couldn’t be more excited, more humbled, more appreciative, more grateful.
- This is the kind of publicity people fighting for causes dream about. (According to Nielsen data, The Huffington Post had 13.2 million unique visitors in January 2011. Combine this with the power of AOL, which recently acquired the Huffington Post, and you have a super-mega media platform.)
- As a PR/social media practitioner, this is the kind of top tier “earned media” we dream to place for our clients.
- As a former reporter, this is the good side of journalism I often forget.
I connected with Huffington Post blogger 2morrowKnight (aka Sean Gardner) on Twitter late last year after he mentioned me in one of his tweets. I had never seen or heard of the guy. So, I checked out his Twitter bio:
Co-Creator of the #TwitterPowerhouses Series, and #TwitterCharityFacts. Blogger for @Huffingtonpost and @op_editorial, Marketing Strategist, Master Surfer!☮♥
Needless to say, I tweeted him back.
Long story short, Sean said he had been following the WTF campaign, loved it and hoped to write about it sometime in the HuffPost Impact section in 2011. And, he did it! We’ve been chatting the last few months and I’m a better person for it. (I hope to get to know his co-writer, Ann.)
Sean is passionate and committed to covering stories of people/organizations trying to make a difference. The WTF? community and lung cancer survivors/advocates can’t be more thankful for the opportunity to tell the true lung cancer story and yell WTF? on such a grand stage.
The mainstream media continue to ignore us. Geez, lung cancer is only the #1 cancer killer (and LEAST funded) that ANYONE can get (but very few know it). That’s all.
I can’t say it enough – thank you Sean! And, in true Twitter style, I must also say: #MyMomThinksYou’reTheBomb (NOT the “F” bomb).
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