I am not sure 'pearl' would be a good color to represent Lung Cancer – if you are to use ribbons then they would look too much like 'white' the 'violence againts women' ribbon- if you were to make them into a metal pin then maybe you could get the 'pearl' color right. I'm not sure about the other colors – white, green, red, pink, blue, dark blue? what about a ribbon that has two colors—?
Tracy
I think changing the color is a wasted effort. Autism came up with the puzzle piece to create awarenss. I'd rather see LC come up with a symbol rather than waste their energy on changing a color. I think that changing the color is only going to set in confusion.
Also, pearl has been out there for years in awareness jewelry for lung cancer. This is not new.
Roxie12
Pearl is a nice color, but it's not a color that can possibly attract any significant attention in terms of a major marketing or branding campaign. And lung cancer must be advertised to the American public in terms and colors that are easily identifiable, just as breast cancer has been successfully doing for nearly 30 years. If you think pink, breast cancer naturally comes to mind. Thinking pearl doesn't get much, if any, traction for lung cancer.
Lung cancer should have a color and a symbol that can be plastered around the world, is easily recognizable, and is automatically associated with the cause. Doubt my POV? Watch this incredible PBS documentary called “Art and Copy” on the art of advertising: http://video.pbs.org/video/1618687064/
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