About Jennifer

Jennifer doesn’t “do” status quo. She’s combining that attitude and the power of social media to create social change.

In October of 2009, Jennifer launched a very personal and politically incorrect movement called “WTF” (Where’s the Funding) for Lung Cancer? to chronicle her mom’s battle with lung cancer and increase awareness and funding for the #1 cancer killer and THE least funded. No her mom didn’t smoke.

Jennifer and the WTF? movement were recently featured in the Huffington Post and also a finalist in the 4th Annual Mashable’s Awards for “Most Creative Social Media Campaign.”

Jennifer is also in full-blown start-up mode with the launch of her new sock monkey line called “SMAC!- Sock Monkeys Against Cancer,” where her long-term dream is to have every hospital give SMAC! monkeys to those diagnosed with cancer.

Before entering the lung cancer world, Jennifer was public relations manager at Swanson Russell in Omaha, Nebraska, where she led the charge of educating and integrating social media among all agency disciplines and PR clientele.  Swanson Russell, headquartered in Lincoln, NE, is the state’s largest public relations/communications agency.

Jennifer began her career in 1997 as a TV news reporter for KMTV-Channel 3, Omaha’s CBS affiliate, while completing her master’s degree in journalism.

After three years in the news business, she  transitioned to the “other side” – public relations – where she became press secretary for then Omaha Mayor Hal Daub. In 1999, Mayor Daub’s approval rating among Omaha voters was at 32%. Nearly 2 ½ years later, her team helped catapult the Mayor’s approval rating to nearly 70%.

Following her political stint, Jennifer  jumped into agency life, where she built a PR department at Omaha’s Ervin & Smith Public Relations. Three years later, she created Swanson Russell’s PR department from zero to five full-time employees in three years and works with a variety of clients, such as: Purina Mills, Intervet/Schering-Plough Animal Health, Sergeant’s Pet Care Products, Creighton University Medical Center, among others.

Jennifer’s specialties include: Social media/public relations strategy; crisis communications; reputation management; influencer relations; media relations, media training; and media spokesperson duties.